The iTunes App Store is one of the most popular mobile app hubs in India after the Google Play Store. While the purchase of paid apps isn’t actually very high in India, for those who do spend on apps, there’s some bad news on the way. Over the course of the week, Apple will bump up the value per dollar to Rs 80.
One American Dollar is currently valued at Rs 67.97, which is an increase of Rs 12.03 per dollar. This is quite disheartening for those who have recurring subscriptions to applications. As for the new and existing apps, the prices will change accordingly over the next few days.
Apple hasn’t commented on why this step is being taken, but it’s clear that the company wants to compensate for the fluctuation in the Indian currency value. The tax laws here as well as the recent move to demonetize old currency might have also had a part to play in the decision. The new prices will also include the Krishi Kalyan Cess and Swachh Bharat Cess that have been imposed by the Indian Government on companies.
We expect the Google Play Store to see similar changes over the coming days. Overall, this is not very good news for mobile users in India who have been historically hesitant against purchasing applications.